5 A Day : Just Eat More
The Government led 5 A DAY programme (www.5aday.nhs.uk) has been
established in the West Midlands for over 4 years and includes:
- The School Fruit and Vegetable Scheme
- Nine Community 5 A DAY Initiatives
The programme aims to increase fruit and vegetable consumption by:
- Increasing awareness and changing attitudes towards eating fruit and vegetables
- Improving access and availability of fruit and vegetables.
Tackling Obesity is a key priority of the White Paper, 'Choosing Health' and the 5 A DAY programme
plays an important role in meeting a number of the objectives outlined in the delivery plan.
For more details of the 5 A DAY programme in the West Midlands contact Catherine Goodridge,
Regional 5 A DAY Co-ordinator.
Email:
catherine.goodridge@sandwell-pct.nhs.uk
National School Fruit and Vegetable Scheme
The School Fruit and Vegetable Scheme is a national voluntary scheme that entitles every child aged
four to six in LEA maintained schools to a free piece of fruit or vegetable every school day.
There is currently a 98.4% uptake of the scheme across the region with 236,148 pieces of fruit being
distributed each day.
The scheme also includes resource packs for every particpating school, which contain a range of
materials to support the running of the School Fruit and Vegetable Scheme as well as a curriculum pack,
with Foundation Stage, Key Stage 1 and out of classroom resources.
There are 3 School Fruit and Vegetable Scheme Area Coordinators in post:
- Siu-Ann Pang for Herefordshire, Shropshire, Staffordshire, Stoke-on-Trent, Telford
and Wrekin and Worcestershire
- Sandra Passmore for Birmingham, Coventry, Dudley, Solihull, Walsall, Wolverhampton
and Warwickshire
- Louise O'Connor for training and support for the
scheme resources and the Food In Schools Toolkit
(www.foodinschools.org) for Coventry, Herefordshire, Warwickshire
and Worcestershire.
A fourth area coordinator is being recruited for training in the remainder of the region.
School fruit distributors are:
- Wolverhampton,Warwickshire, Staffordshire, Sandwell and Dudley
JDR Distribution
Mark Lees
Tel: 0121 331 4590
- Herefordshire, South Shropshire and Worcestershire
Redbridge Food Service
Richard Clements
Tel: 01432 273094
- Stoke-on-Trent, North Shropshire, Telford and Wrekin
Redbridge Food Service
Barbara Edwards
Tel: 01782 212800
- Birmingham, Coventry, Solihull and Walsall
Arthur Brett Catering Ltd
Robert Stephens
Tel: 0121 643 6336
For more information on the National School Fruit and Vegetable Scheme contact David Elliott.
Email: david.elliott@doh.gsi.gov.uk
| Area |
No. of signed up schools |
No. of eligible schools |
Percentage take up % |
No. of children receiving fruit |
| Birmingham |
292 |
298 |
97.99 |
50855 |
| Coventry |
95 |
95 |
100 |
14190 |
| Dudley |
87 |
87 |
100.00 |
14310 |
| Herefordshire |
83 |
84 |
98.81 |
6224 |
| Sandwell |
93 |
93 |
100 |
16155 |
| Shropshire |
130 |
133 |
97.74 |
9305 |
| Solihull |
57 |
59 |
96.61 |
9762 |
| Staffordshire |
309 |
310 |
99.68 |
32707 |
| Stoke on Trent |
76 |
76 |
100 |
10536 |
| Telford & Wrekin |
52 |
56 |
92.86 |
6988 |
| Walsall |
88 |
88 |
100 |
13692 |
| Warwickshire |
172 |
179 |
96.09 |
19042 |
| Wolverhampton |
80 |
80 |
100 |
11832 |
| Worcestershire |
188 |
193 |
97.41 |
20550 |